Which Countries Are the Most World Cup Obsessed?

Job Search During World Cup 2014

For the past month, the World Cup has captured the attention of the entire planet, and this year’s tournament is being recognised as the most engaging global sporting event of all time, drawing in more viewers, analysis and passion than any other in recent memory.

A record 171 goals, Spain’s surprising exit, Brazil’s stunning defeat, and other events throughout the month all resulted in unrelenting enthusiasm from fans and massive disruptions in daily patterns — including job search.

So, while data pours in on what people were doing during the World Cup, we were curious about what they weren’t doing.

Job search declined worldwide during the World Cup final

During the final game between Argentina and Germany, job search in those countries dropped off significantly. Other countries also turned their attention to the game, which broke all-time viewership records in markets across the globe. Here are the countries who were most distracted from job search during that game:

Which countries are the most World Cup obsessed?

Ranking based on percent decline in job search (mobile and desktop combined) during the final game between Argentina and Germany. Argentina is the most World Cup obsessed, with a job search decline of -72% (compared to Germany which was -55%)

In most countries, mobile job search declined less than desktop

Indeed is the world’s largest job site and people are regularly searching for jobs on Indeed throughout the day, with web traffic peaking at 9:00 AM local time and mobile traffic peaking at 8:00 PM. The chart below shows job search traffic on desktop and mobile in individual countries during the time of key World Cup matches, we were able to see the extent to which people were glued to the game.

Mobile and desktop job search during World Cup 2014

How did job searches decline during key games? Australia v. Chile: traffic dropped -61.55% for Chile, -8.51% for Australia England v. Italy: traffic dropped -11.92% for Italy, -8.91% in England England v. Costa Rica: traffic dropped -2.41% for England and Costa Rica had no change Germany v. United States: traffic dropped -25.22% for Germany, -3.03% for England Belgium v. United States: traffic dropped -32.55% for Belgium and -9.4 fir the US Brazil v. Colombia: traffic dropped -63.10% for Brazil and -68.90% for Colombia Germany v. Brazil: traffic dropped -39.79% fir Germany and -54.31% for Brazil Netherlands v. Argentina: traffic dropped -32.46% for The Netherlands and -57.53% for Argentina Argentina v. Germany: traffic dropped -75.32% for Argentina and .56.03% for Germany Insights: – Job search in the US declined more during the quarterfinals game than during the earlier game against Germany, indicating the US interset in the World Cup increased along with the stakes. – With the exception of the final match between Argentina and Germany, this game between regional rivals Brazil and Colombia saw the greatest decline in traffic Traffic shown here is for the United Kingdom, because England was already eliminated at the time of the game against Costa Rica. It makes sense that search declined less. Job search data ais not available for Costa Rica The decrease in Argentina during the final game was the greatest decline in all of the games analyzed.

Early on in the tournament, fans were cheering on England as they played Italy in their opening game. But, by the time of the dead rubber nil-nil draw against Costa Rica, it looks as though people had returned to their normal patterns.

Over the course of the games, it’s no surprise that mobile job search declined less than desktop, since we already know that people use mobile to multitask. With 50% of job searches on Indeed coming from mobile, it’s worth noting that jobseekers are more engaged on their smartphones and tablets, even when they’re distracted by the game.

The World Cup is the largest sporting event in the world, and provides a look at how a large population of enthusiastic fans divide their attention during the tournament. As mobile becomes increasingly important for job search and nearly every other activity, future events will continue to deliver insight into how mobile impacts audience behaviour over time.