Hiring is one of the most important growth strategies a business can undertake. It is also one of the most difficult. The good news is that when it comes to connecting qualified candidates with open positions, search engines like Indeed have emerged as a powerful tool for employers.
For employers who have had success with search engine based recruiting, great hires have been key to their strategies for growth. To help other employers master the essential recruitment techniques of a competitive labour market, we asked leaders in two growing businesses to reflect on their recruitment strategies and share insights on finding the right people for key positions. Here are the lessons they shared.
Go where the talent is, even when they’re on the go
As a young teacher abroad, Ben Glickman learned how rewarding it was to live and work in another country. When he returned to North America, he started Footprints, a business that connects other teachers to similarly meaningful opportunities. Competing with larger companies whilst also reaching a highly skilled, international candidate pool taught the Footprints team to go where the candidates are. With more than 200 million visits by jobseekers each month, Indeed was a great way to reach enough candidates to support ambitious hiring goals on a budget. “As a small company, we don’t have the budget or capability to spend hundreds of thousands of dollars to achieve our goals,” Ben explains. Using a search engine like Indeed to reach a larger pool of applicants around the globe has been key to the recruitment success of the small company.
It also became evident that people are increasingly searching for jobs on the go. “Our mobile traffic has doubled year after year, particularly because the people we’re sending overseas don’t use laptops,” says Ben. Making jobs easy to search for and apply to from mobile devices has been critical to Footprints success, and is one way that Indeed helps the company reach great candidates.
Reach high-level candidates, faster
LivingSocial is a fast-growing business with hiring needs that vary month to month. They had been using traditional job boards and advertising, but found that these sources didn’t provide the hires they were looking for. “We’re looking for sales people with a broad range of experience, not just people who have daily deals sales experience. It’s a unique combination of skills that can be hard to find,” explains Christopher Lewendon, Recruitment Manager for UK and Ireland at LivingSocial, a deal-of-the-day website featuring discounted gift cards and vouchers.
“The quality of candidates we’ve seen from Indeed are at a higher level than other job boards we’ve used,” says Lewendon. In sourcing these select candidates, Lewendon and his team also had an aggressive time-to-hire goal. Indeed helped them meet that goal, averaging between 3 and 5 weeks. “We wanted to streamline our advertising, spending on key sources instead of spreading it across every job board. It’s a balancing act so we only want to spend on our best performing sources,” he explains.
“Because of the success we’ve had, Indeed will be our main resource moving forward.” – Christopher Lewendon
Ready to start your own success story?
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