In today’s fragmented media landscape – with more than 100 social media sites and 40,000 job sites to consider – you know that matching the right candidate to the right job, and then capturing their attention, is no small feat.
At Indeed, we believe advertising technology can create more value for both talent acquisition professionals and jobseekers. For jobseekers, we want to provide an experience where they come to Indeed and search, apply and interview for roles all in one day. For employers, we want to create a simple, results-focused experience to help you achieve your hiring goals — whether that’s improving time to hire, candidate volume, candidate quality or a combination of all of those goals.
To help make this future a reality, we’ve partnered with our sister company, Glassdoor, to give employers access to an audience where over 80% of US online jobseekers visit Indeed or Glassdoor.1 Globally, Indeed and Glassdoor deliver over 3.5 times more hires globally than other branded job sites combined.2
What changes are coming?
Starting this quarter, employers will be able to use Indeed’s advertising technology to reach jobseekers not only on Indeed and Glassdoor, but also on our Trusted Media Network, Indeed’s vetted network of specialised job sites and media publishers. This change will allow employers to extend the reach of their advertising campaigns and have the ability to plan, track and manage their hiring campaigns across multiple platforms — all in one integrated experience.
We’re also investing deeply in optimisation technologies that increase the relevance of our recommendations to jobseekers and drive superior performance for employers. As a result of these changes, in the first four months of 2021, employers received more apply starts per job than non-Indeed-optimised campaigns, at a 27% lower cost and a 36% higher ROI. To ensure all our clients receive the best value, we will begin working with third-party partners to support the changes to our approach.
Finally, with a focus on ensuring jobseeker privacy, Indeed will move away from browser-side tracking and invest more in direct connections with your ATS. This includes improving the reach and feature set of Indeed Apply, along with new capabilities with ATS partners.
What does this mean for employers?
With Indeed advertising technology, employers start by setting tailored campaign objectives. Indeed automatically optimises campaigns to deliver candidates in line with preselected objectives, reaching jobseekers across all of Indeed’s ad channels and services. This approach helps employers to get the right ads in front of the right talent, on and off Indeed. As part of this experience, we also provide insights that help you evaluate performance and adjust your strategy to ensure you hire the candidates you need with the best return on investment.
To learn more about what Indeed’s job advertising technology can do for you, get in touch with your Indeed representative.
(1) Comscore, Unique Visitors, April 2020. Jobseeker cross-visit rate set at 3X non-jobseeker rate
(21) BreezyHR Source of Hire Report 2019 (Facebook, Google, LinkedIn, ZipRecruiter)